NOW: AI
MAYFLOWER / HEAD OF BRAND MARKETING / SEP 2024 TO PRESENT
Brand and growth for consumer AI. The audience is partly human, partly a model deciding who to cite. Mentions inside ChatGPT, Perplexity and Grok are up 357%.
> mentions_growth: +357%
> community_network: 1.5M+
> x_impressions: 100.8M (12 months)
> x_engagement_rate: 3.1% _
MAYFLOWERCHATGPTPERPLEXITYGROKREDDITX
TRACK RECORD
Two earlier waves, entered before they were obvious. Same method, different venue.
CHAPTER 01
> chief_of_staff: Web3 ventures and brands for a private client. Chorus One: 4x engagement, 5x organic reach
> social_media_manager: Grew Raster Finance's X account by 1,500%+, reaching a 10.4% engagement rate and increasing replies by 491% and shares by 600%.
> artist_management: 2+2 Management, LA. TOKiMONSTA, HOLLY, Zeds Dead, Grammy-nominated
> sync: track placed in The Batman (2022)
> campaign: HOLLY x Daito Manabe visual campaign, shown on 80+ giant LED screens across Shibuya
> release: $1M NFT drop
> brand_deals: Coachella, Gucci, Native Instruments, Foundation, Nifty Gateway
WEB3, 2015 TO 2024
A decade on chain before the brands arrived.
CHAPTER 02
> events_produced: 600+
> founded: FENDA festival, Fenda Academy, and ESTEOESTE festival (via Aubhaus)
> raised: $1M+ for FENDA festival and Fenda Academy
> gnration: organized events for more than 100k attendees
> braga: UNESCO City of Media Arts contribution



LIVE EVENTS, 2013 TO PRESENT
600 events produced, one UNESCO designation.
THREE WAVES.
ONE PATTERN.
NOW: AI.

